Hundreds of tickets a launch, finally counted
- BRP
- Global Digital Transformation Specialist
- 2026
Staff role, not a client engagement
The team closed hundreds of correction tickets per launch and had no number for any of it. I built the measurement, then the panel, then the app the whole team uses.
The situation
Each launch generated hundreds of correction tickets across the brand pages, and when it was over nobody could say what it had cost. Not how many corrections, not how long they took, not which pages ate the time, and not how many of them should never have been needed at all. Productivity was discussed from memory, and asking for more people was an argument about tone.
What I did
It saves nobody a day of work
That is the point. It answers a question the operation could not answer about itself.
Two readings of one launch
I took the correction tickets from one brand and built two views of them. The first counted, page by page, how many corrections it took, how many were priorities, how many became tickets, how many were bugs. The second measured time: how long the corrections took, split by type, by priority and by kind of page. Between them they were the first numbers anyone had for what a launch actually costs.
From a tab to a panel to an app
That became a panel for one person's work, week to week and month to month: pages updated, SLA, delivery time, mistakes, and the blockers that came from outside the team. Then it became a web app, built in Apps Script, where everyone sees their own tickets against KPIs we chose ourselves.
Two of them carry most of the weight. Right the first time counts the tickets that needed no rework, which is a different question from how fast they closed. And a complexity point system prices the work, so a team holding twenty hard tickets stops looking lighter than a team holding thirty easy ones.
What it gives a manager
Productivity by quadrant, which stakeholders generate the most rework, which type of task eats the most time, where the delays are actually coming from. None of that makes a single process faster. What it does is make the operation arguable: feedback stops resting on impression, a headcount request stops resting on tone, and the conversation between areas has something in it besides what everyone remembers.
Results
- What a launch costs, measurable for the first time: corrections, priorities, bugs and time, by page and by type
- Right the first time tracked as a number instead of an impression
- A complexity point system that shows how the load really falls between teams
- Which stakeholders generate the most rework, and which task types cost the most time
- A weekly and monthly view per person: pages updated, SLA, delivery time, outside blockers
Skills used
- Operational Analytics
- Web Development
- Governance & Standards
Systems: Google Apps Script, Jira