Everaldo Bezerra

Global Digital Transformation Specialist · BRP

Aug 2025 – Present

Transformed product/model data operations, reducing an approximately 3-month process to 1 week across BRP brands through process redesign, data standardization and automation.

• Redesigned the PIM-to-web operating model: data structures, workflow standards and ownership across the content lifecycle.
• Reduced website 404 errors by 54.6% YoY and increased error-free operational weeks by 53% through stronger governance, monitoring and QA.
• Established automation and operational intelligence across global web operations: scalable QA, workflow analytics and process-performance monitoring.

Founder · Nucleomotor

Jan 2026 – Present

Founded and independently develop Nucleomotor, a motorcycle comparison and recommendation platform helping riders in Brazil make informed purchasing decisions through structured technical data and cost-benefit analysis.

• Own the end-to-end product lifecycle: research, UX, development, deployment, analytics and continuous improvement.
• Build and maintain responsive web experiences, integrations, APIs, automations and cloud-hosted services.
• Apply generative AI to accelerate research, prototyping, development, content production and operations.

Global Digital Coordinator · BRP

Mar 2024 – Aug 2025

Managed content creation, updates and optimization across brand websites, incorporating SEO and UX to improve performance.

• Conducted QA checks and played a key role in UAT testing, working closely with the development team on bugs and adjustments.
• Drove the team toward continuous improvement, making processes clearer, faster and better integrated with current technology.

LATAM Website & Internal Communication Lead · Shopee

Nov 2021 – Feb 2024

Spearheaded the LATAM knowledge management system, driving a significant uptick in operational efficiency and productivity.

• Directed a team responsible for news, articles, instructional content, macros and web applications.
• Team achieved an average SLA of 99.4% across 1,000+ content requests, gaining 1,483 days through ahead-of-schedule delivery within a 409-day window.

Web Specialist · Shopee

Jun 2021 – Oct 2021

Pioneered the Knowledge Base department within the Return & Refund division, enhancing operational efficiency and customer service.

• Developed the Shopee Communication Guide, setting metrics and guidelines for internal and external communications.
• Supported teams in formulating Return & Refund SOPs, ensuring consistency in service delivery.

Senior Editor · Navve

Jan 2021 – Sep 2021

Led the editorial team creating, editing and reviewing content for a portfolio of high-profile clients.

• Developed editorial guidelines establishing consistency in tone, voice and style across client content.
• Analyzed content performance with Google Analytics, adjusting strategy based on data-driven insights.

Senior Content Editor and Strategist · Empreiteira Digital

Feb 2020 – Dec 2020

Implemented content management systems, streamlining content planning and production for clients.

• Provided consultancy for the development of new offerings and produced visual identities, podcasts and video assets.
• Designed and conducted content production training sessions for clients.

Content Analyst · Samsung Electronics

Oct 2019 – Feb 2020

Enhanced customer satisfaction by 40% for FAQs in the Appliances and TV/AV sectors through linguistic analysis and SEO.

• Reduced content production and publication time by up to 80% for the entire team through CMS optimization.

Content Analyst · Rappi

Mar 2018 – Oct 2019

Spearheaded the creation and management of the Mundo Rappi intranet, establishing its content and visual identity.

• Pioneered and oversaw RappiTV, an internal communication channel across operations.
• Produced training materials applying Andragogy and Cognitive Load Theory to optimize learning outcomes.

Translator · Freelance

Mar 2015 – Feb 2019